Deciding between a news release and earned news attention is a significant choice for many organizations. While releasing a press release provides immediate control over your story and audience , it’s essentially promotional. Conversely , achieving news attention from established sources carries

While a media announcement can kickstart the conversation about your organization, it’s generally considered a self-promotional form of communication . Objective news attention, however, often holds considerably more impact when it comes to generating business trustworthiness. Receiving positive